Hot Boi Chili Oil
Brand strategy and design for a Bay Area, Vietnamese-American owned chili oil business with an emphasis on social good and community
Hot Boi Chili Oil had been selling their addictive, garlicky chili oil at pop-ups around the SF Bay Area for a few years, and were ready to expand to retail. They needed a brand refresh that would stand out on store shelves while also highlighting their Vietnamese heritage, emphasis on social good, and above all, their fiery shiba inu mascot, Nau.
Client
Hot Boi Chili Oil
Consumer Packaged Goods
Industry
Brand Strategy, Brand Design, Digital Design, Environmental Design, and Print Design
Services
Because they wanted to focus on in-person events, improved customer experience, marketing campaigns, and content creation, I redesigned some key assets:
Branded packaging tape and stickers to add delight to the unboxing experience
Booth design to improve visibility at pop-ups
Email and social templates for a consistent branded online presence
