Everlaw
A thoughtful, human-centered legal tech company revolutionizing how lawyers do work
Everlaw promotes justice by illuminating the truth.
In other words, our easy-to-use software empowers lawyers to find what they’re looking for faster.
We are a thoughtful, authentic, and approachable company, and my role on the brand design and marketing team has been to communicate that visually, anywhere we show up.
During my four years here, I’ve helped support a company rebrand, create a product illustration library, implement the marketing website redesign, develop employee resource group branding, design immersive event experiences, and more.
I worked closely with web developers and another designer to create this interactive product animation for a page on our marketing website.
Product Illustrations
Everlaw stands out from our competitors because of our intuitive product interface and experience. As part of our marketing efforts, I was tasked to create a stylized product illustration library to clearly communicate the differentiators of our product features.
Working closely with our product marketing and content team, I developed a design system for our product illustration library that emphasizes key aspects of each feature while abstracting the rest.
Results
With the new library, our product has been much more consistently represented across our marketing website, social media ads, product animations, and presentations.
The Everlaw homepage, featuring my stylized product illustrations
Everlaw.com
We worked with design agency Fictive Kin to redesign our marketing website, everlaw.com, in 2023. After launch, I was tasked to maintain and improve the website’s design system and create new pages and features that would fit in seamlessly into the site.
I worked closely with the recruiting team to consolidate 3 separate, hard-to-find pages into a cohesive new careers landing page with a simpler information architecture. The page also utilizes a secondary navigation bar that I designed.
Another major project I worked on was transitioning the Everlaw training site from Google Sites to our marketing website platform. We took that opportunity to also rethink the information architecture of the site. I conducted usability tests to verify that the new site was faster to navigate and the resources easier to find.
Results
After the redesign, the average views per month on training videos increased by 23.3% due to the simpler navigation, and the number of live training attendees increased by 74.4% with the clearer calls to action on the site.
Everlaw started an employee resource group (ERG) program shortly after I joined. I worked closely with each of the ERG co-chairs to create symbols to represent the groups that were culturally representative, creative, and cohesive with the overarching Everlaw brand.
Every year, Everlaw hosts a conference for our customers in the legal profession. I am primarily responsible for our digital presence, working on our event webpage, email campaigns, and social assets. I also design signage, presentations, and swag for the event itself.
2025 Everlaw Summit keynote speaker Jad Abumrad, creator of Radiolab
I worked closely with the web development team to create a modular agenda for the Everlaw Summit web page. I designed the agenda to have color-coded, tagged sessions that are interactive on hover, and to be modular in design for flexibility in session scheduling.
Email templates for our prospect and customer emails
LinkedIn social posts
Product feedback cards for our interactive display at the event.
Signage for our nighttime event at the San Francisco Exploratorium Museum.
Event Design
Everlaw attends various trade shows throughout the year. Here are some of the booths I’ve designed in the U.S. and the U.K., working with various external vendors on production.
