Jersey Cow Ice Cream

Churning high quality homemade ice cream in a modern, family-friendly gathering place

Jersey Cow Ice Cream is a family-owned ice cream shop in New Jersey focusing on high quality ingredients and intense recipe testing to create the best ice creams, soft serves, sundaes, and more.

I created a modern, family-friendly brand identity for them to draw in their local clientele.

Client

Jersey Cow Ice Cream

Food

Industry

Brand Design
(Design Intensive Package)

Services

Since the brand launch, Jersey Cow has expanded to 4 locations across New Jersey.

KEY DESCRIPTORS

Modern

Family-focused

Inviting

BRAND IDENTITY

The folks at Jersey Cow Ice Cream wanted to prominently feature a friendly-looking Jersey Cow (a real type of cow) in their logo, while also illustrating their location (New Jersey) and their frozen offerings. I created a primary and secondary logo as well as illustrated badges for their brand suite.

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